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Global Brand Experiential Management for SA Tourism.

South African Tourism

In plain English

South African Tourism is procuring a Brand Activations & Production Agency for global and domestic brand experiential management and production. Bidders must register on the e-Procurement Portal and comply with the Preferential Procurement Policy Framework Act.

Always check the official document
Closing date
9 November 2026
Location
90 Protea Rd, Chislehurston-Sandton-Johannesburg-2001
Estimated value
R 45 000 000
Published
16 October 2026
Briefing
23 October 2026 at 12:00 · Microsoft Teams meeting
Tender no.
SAT-352-26

Description

South African Tourism invites bids for a Brand Activations and Production Agency to manage global and domestic experiential marketing. The contract spans 36 months and involves strategy, creative development, event execution, and logistics for major events like Africa’s Travel Indaba and Tourism Month. The agency must provide comprehensive project management, including budget oversight, safety compliance, and detailed reporting. Work will occur both within South Africa and in international markets. Bidders must demonstrate expertise through case studies and a pitch presentation. The project operates on a fee-based model, requiring a detailed rate card for personnel and services. The tender evaluation includes administrative checks, technical functional assessments, and a price-based preference system.

What you need to qualify

  • CSD registration — Registration on the Central Supplier Database — required to do business with government.
  • Tax clearance — A valid SARS tax compliance status (PIN) showing your tax affairs are in order.
  • B-BBEE certificate — A B-BBEE certificate or sworn affidavit confirming your contribution level.

Full requirements

  • Registered on National Treasury Central Supplier Database (CSD)
  • Registered on South African Tourism e-Procurement Portal
  • Must hold valid Tax Compliance Status
  • Must maintain public liability insurance cover
  • Must provide CVs for Creative, Project, and Events Strategy Directors
  • Must provide ownership documentation for specific B-BBEE goals

Contact & how to apply

Name: Boitumelo Dibetle

Email: tenders@southafrica.net

Phone: 011-895-3000

How to apply: Bids must be submitted via the official e-Procurement Portal at https://e-procurement.southafrica.net. Bidders must complete all portal fields and upload a PDF containing the full proposal and signed tender documents. No email, physical, or courier submissions will be accepted.

Download tender documents

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