Integrated Marketing Agency for West Africa Hub
South African Tourism
Compulsory briefing has closed
Held on 22 September 2026 at 09:00 · Microsoft Teams online meeting. Attendance was required to bid.
In plain English
South African Tourism is seeking an integrated marketing agency for creative, digital, media buying, and experiential marketing services for the West Africa Hub. Only Nigerian-based agencies with a footprint in Ghana and licensed by the Advertising Regulatory Council of Nigeria (ARCON) can bid.
Always check the official documentDescription
South African Tourism has issued a tender (SAT 335/26) for an Integrated Marketing Agency to support its West Africa Hub, covering Nigeria and Ghana. The contract spans thirty-six months and focuses on creative strategy, media planning, digital content, and experiential marketing. The agency must drive travel consideration to South Africa through localized campaigns. Key deliverables include an annual communication strategy, multi-channel execution, and performance reporting. Bidders must attend a compulsory briefing session on 22 September 2026. The evaluation process involves a three-phase approach, including a technical pitch and a price/preference point assessment. The agency must demonstrate expertise in the West African market and provide a dedicated service team.
What you need to qualify
- CSD registration — Registration on the Central Supplier Database — required to do business with government.
- Tax clearance — A valid SARS tax compliance status (PIN) showing your tax affairs are in order.
- B-BBEE certificate — A B-BBEE certificate or sworn affidavit confirming your contribution level.
- Other registration — An industry registration the tender requires (e.g. PSIRA, NHBRC, a professional or trade licence).
Full requirements
- Valid ARCON and MIPAN professional memberships
- Registered on National Treasury Central Supplier Database (CSD)
- Valid tax compliance status (TIN and FIRS)
- Proof of Black ownership (Women, Persons, and Youth)
- Valid sworn affidavit for EME or QSE status
Contact & how to apply
Name: Francina Tlali
Email: tenders@southafrica.net
Phone: 011-895-3000
How to apply: Proposals must be submitted via the official South African Tourism e-procurement portal at https://e-procurement.southafrica.net. No email, hand-delivered, or faxed submissions will be accepted. Ensure all documents are uploaded in the required format before the closing date of 14 October 2026.
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