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Development of Marketing and Brand Strategy for HDA.

Housing Development Agency

In plain English

The Housing Development Agency is seeking a service provider to develop and implement an integrated marketing and communication strategy with a focus on brand culture change management. There are no specific eligibility requirements mentioned.

Always check the official document
Closing date
20 November 2026
Location
Johannesburg, Sunninghill-Sunninghill-Johannesburg-2157
Estimated value
R 2 500 000
Published
28 October 2026
Tender no.
HDA-HO-2026-010

Description

The Housing Development Agency (HDA) is seeking a service provider to create and implement an integrated marketing, communication, and brand culture change strategy. The project will take place over eight months and involves researching current brand perceptions, developing a five-year marketing strategy, and managing organizational transformation. Key deliverables include a brand diagnostic report, a new brand identity, a digital strategy, and a roadmap for culture change. The work covers areas such as human resources, strategic support, and intergovernmental relations. The project lead must have at least 10 years of experience and an Honours degree in a relevant field. The company must demonstrate a proven track record in public sector brand transformation and corporate positioning.

What you need to qualify

  • CSD registration — Registration on the Central Supplier Database — required to do business with government.
  • Tax clearance — A valid SARS tax compliance status (PIN) showing your tax affairs are in order.
  • Letter of Good Standing — COID registration and a Letter of Good Standing from the Compensation Fund.

Full requirements

  • Must have valid Tax Compliance Status (TCS) Pin
  • Must be registered on the National Treasury Central Supplier Database (CSD)
  • Must have valid Letter of Good Standing for COID

Contact & how to apply

Name: Tender 2

Email: Tender2@thehda.co.za

Phone: 011-544-1000

How to apply: Submit your bid by physical delivery to the HDA tender box at 4 Kikuyu Road, Sunninghill, 2157. You must provide two separate sealed envelopes (one for technical and one for financial proposals) and include an electronic copy on a USB drive.

Download tender documents

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