Service Provider for Segmentation Study.
South African Tourism
In plain English
South African Tourism is seeking a service provider to conduct a segmentation study for 36 months. Bidders must comply with administrative requirements and achieve a minimum technical score to qualify.
Always check the official documentDescription
South African Tourism is seeking a service provider to conduct a comprehensive segmentation study over a thirty-six-month period. The project involves analyzing 16 international and domestic markets, including Australia, Japan, Germany, France, Canada, Nigeria, Brazil, and various African nations. The successful bidder will use big data, AI, and primary research to identify consumer profiles, travel patterns, and purchasing behaviors. Key deliverables include market-specific reports and interactive dashboards to assist in tourism growth strategies. The work must be completed within an 8 to 10-month window annually. Bidders must demonstrate expertise in multi-country research and provide a detailed project plan. The contract will be evaluated based on technical capability and price, with a requirement for the proposal to remain valid for five months after the closing date.
What you need to qualify
- CSD registration — Registration on the Central Supplier Database — required to do business with government.
- Tax clearance — A valid SARS tax compliance status (PIN) showing your tax affairs are in order.
- B-BBEE certificate — A B-BBEE certificate or sworn affidavit confirming your contribution level.
Full requirements
- Must be registered on the National Treasury Central Supplier Database (CSD)
- Must be registered on the South African Tourism e-procurement portal
- Must be tax compliant via SARS eFiling
- Must hold a valid B-BBEE certificate or sworn affidavit
Contact & how to apply
Name: Boitumelo Dibetle
Email: bvdibetle@gmail.com
Phone: 011-895-3089
How to apply: Proposals must be submitted via the official South African Tourism e-procurement portal at https://e-procurement.southafrica.net. Physical, email, or courier submissions are not permitted.
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